Custom wayfinding signs are made to serve two purposes; help customers navigate with ease and showcase your brand. Wayfinding directional signage is important for all businesses and if made properly, they can turn out to be very effective in differentiating your business from the competition. Not only do they provide great client experience, but they also strengthen brand identity.
What is wayfinding directional signage?
Also known as directional signs, their purpose is to lead customers in the right direction. There are many different types of wayfinding signs such as arrows, door signs, entry/exit signs, interior directory signs, parking signs and more. They are customized to match the unique brand requirements and can be produced in any shape or size. You can choose your brand’s colours, logo and even have them illuminated by using LED or Neon lights.
Wayfinding directional signs are broadly categorized in two ways:
Indoor Directional Signs – These signs are installed inside a facility intended to help visitors to navigate within a facility. They include entry and exit signs, parking signs, ADA wayfinding signs, ADA restroom signs, elevator signs and more.
Outdoor Directional Signs – These signs are installed outside the facility and are intended to direct visitors towards the facility. They include directory signs, digital displays, information desks, traffic signs and more.
Why Businesses Should Invest in Custom Wayfinding Signs
Wayfinding signs make any facility more accessible for the customers. When installed at the right places, they help visitors find the way without having to stop and ask for directions.
While the visitors are looking at them, they are also exposed to your branding and in a way, they get more familiar with your branding elements.
Everyone looks for directions when they visit a new place, by investing in a high-quality direction sign in Aurora, ON, you can make a great first impression and welcome and guide them in style.
Placing wayfinding signage at the right places makes your customer believe that you care about their experience and your business is managed thoughtfully.
At any event, you can project a cohesive brand experience by using wayfinding directional signage and ensure that your brand name remains at the top of your customer’s mind.
Choose Insight Signs & Graphics For Best Wayfinding Signage In Aurora, ON
Whether you are a brick and mortar business or a huge corporation, wayfinding signs are something that you cannot ignore. At Insight Signs & Graphics, we produce high-quality custom business signs for all types of businesses. Whether you are looking to promote your products or establish your brand, we can help you achieve your business goals without exceeding your budget.
Give us a call today to discuss your signage requirements.