Creating the right first impression is important for any business. It can affect the entire customer relationship and impact your sales. As one of your customers’ first points of contact with your business, your storefront signs should make a good impression.
The signs on your storefront make up any number of sign solutions that are found at the front face of your business. This can include signs that have your company name and logo as well as any type of storefront window graphics display you have.
These signs help introduce your business to your target customers and establish your presence in your area. It is also an effective way to set yourself apart from surrounding businesses. This means you must pick the right signs that can show off your brand.
Storefront business signs are essential whether you are a small business or a big corporation. There are plenty of options to choose from that can make your business shine in Aurora.
These storefront signage solutions give your business a name. They give your brand identity among other competing businesses.
The most popular choice for business owners is channel letters. These lighted storefront signs are the best way to tell people who and what your business is.
A FedEx study on signs showed that 8 out of 10 customers visit a store for the first time based on its signs. This means custom storefront signs play a crucial role in driving more traffic to your business.
Storefront window graphics create interest for your business. Showing product and service features through window signs can make people curious about your various offerings.
It is also a great way to display ongoing deals and promotions. This can easily catch the attention of anyone passing by and invite them to visit your store.
These signs also keep your business visible. Without signs on your storefront, people can easily walk past you. They may not know that there is a business that offers your unique products and services.
Lastly, the sign on your storefront is the best way to build awareness for your brand. It sets you apart from the competition and tells people why they should choose you. The more people see your sign, the more they establish you as a brand that they can trust.
The same FedEx study found that 68% of customers see your signs as a reflection of the quality of your products and services. Make sure customers have a positive impression of your business through professionally-made custom storefront signage.
Insight Signs & Graphics is the top choice of many business owners when it comes to storefront signage. We understand the importance of having the right sign to showcase what your brand is all about.
Learn more about different sign options for your business today! Contact us for a FREE consultation on your storefront sign needs.