Are you looking to boost the visibility of your business and attract more potential customers?
Hanging outdoor signs are a popular choice among business owners with these specific goals. They are perfect for marketing your business to your target audience. Maximize the space outside of your business by placing a new, impactful sign in an unobstructed place for customers to see.
As there are many custom outdoor signs, especially for a storefront, that business owners can choose from, it is important to ensure you’re making the right decision with hanging business signs. This comprehensive blog outlines the details of hanging business signs for your convenience, from what types are available to what benefits they offer. Let’s dive in together!
What are Hanging Signs?
Hanging signs are known for their immense visibility and eye-catching qualities. They are mounted from ceilings or elevated building areas so that they hang in perfect view. Whether they are highlighting the presence of a business to passersby or identifying specific departments within a store, they are unobstructed, which makes them easily seen.
How are Custom Hanging Signs Beneficial for Businesses?
While hanging signs can be used both indoors and outdoors, when they are used outdoors, they fulfill a wide array of responsibilities, optimizing a business’s investment. Outdoor hanging signs provide the following benefits for businesses:
- Attract potential customers from a distance
- Identify your business clearly
- Provide exceptional visibility
- Increase foot traffic for your business
- Build and reinforce brand recognition through customization
- Create a pleasant, cohesive visual experience for onlookers
- Easy to install and maintain
- Act as a guiding beacon for your business
Choosing the Right Type of Outdoor Hanging Sign
The unique needs of your business and goals for your new sign will help the selection for your next hanging signage project. As there are a wide variety of hanging storefront signs, which help to elevate the impact and effectiveness of your outdoor marketing efforts, the perfect choice is waiting for you.
Choosing the right sign solution for your business is a critical decision that our team at Insight Signs and Graphics is happy to help you with. Browse the following popular options to kickstart the decision-making process.
Blade Signs
This custom hanging sign is known for its visibility, as it protrudes from a building or storefront to make itself noticeable from multiple directions. It also adds an elegant visual appeal to any business, while simultaneously boosting its engagement with increased foot traffic.
Banners
Hanging a large, durable banner outside of your business is the perfect way to advertise promotions, new products, or upcoming events. They demand attention by using vibrant colors and graphics, which increases customer attention and brand awareness.
Pendant Signs
Pendant signs are traditionally mounted and suspended from a ceiling or overhead building facade. While they are commonly used indoors to indicate specific areas or departments, these hanging business signs can be optimized outdoors as well.
Consider using pendant signs as supplementary signage for your storefront. For example, if you have multiple entrance doors, this sign solution can effortlessly guide unfamiliar customers to your preferred entrance by being positioned above it.
Chalkboard Signs
This versatile, artistic sign solution offers your business flexibility in the messaging that you want to display. As the chalk can be erased, your ability to display new messages based on business needs, promotions, or offerings is limitless. Easily wipe off one message and quickly update it with a new one!
These hanging business signs are best used outdoors in areas that are covered or shielded from harsh weather conditions, as the chalk can be washed away by rain.
Swinging Signs
Also known as swinging panel signs or hanging bracket signs, these signs are an excellent option for business owners looking to boost attention. As they can swing in the wind, these hanging storefront signs are effective at capturing attention for your business. They also add a hint of nostalgia, as they are known for being used in historic districts or for charming small-town businesses.
Tips and Tricks for Material Selection
The versatility that outdoor hanging signs offer extends to the material chosen for production. Each material provides unique characteristics that can be paired with specific business needs. Some commonly used materials include:
- Metal: From stainless steel to aluminum, this material provides incredible durability, especially in harsh weather conditions. With a sleek visual appeal, metal signs are an excellent investment as they stand the test of time.
- Wood: Looking for a rustic look? Wood signs can be carved, engraved, or painted, which presents a high degree of customization.
- Fabric: Made from durable materials like polyester or canvas, fabric signs are best used when business owners are seeking lightweight, portable signs with a softer appearance.
- Acrylic: This material offers a glass-like appearance without the high risk of shattering or breakage. These outdoor hanging signs can be transparent, translucent, or opaque.
- PVC: This lightweight, affordable, and weather-resistant material is excellent for outdoor advertising efforts.
- Glass: For a high-end, sophisticated look, take a chance on glass. It can be etched or frosted to add unique brand elements.
- Composite Materials: Examples of this type are Dibond or Alumalite; they are commonly used for hanging storefront signs because of their enhanced strength and longevity.
If you’re unsure what material best suits your needs, contact one of our signage specialists! We will discuss the options in correspondence with your signage goals, so that we can provide tailored recommendations.
Choosing Your Signage Partner
If you’re ready to take your business to new heights by adding an impactful, high-quality hanging sign, choosing the right signage partner is the next task. While there are likely many sign shops near you, it is important to choose one that will not only deliver products that meet your expectations; they should also focus on creating an outstanding customer experience.
When you work with Insight Signs and Graphics, you gain access to a wide variety of services that contribute to an all-encompassing signage journey. From design to installation, our team becomes part of yours, with a focus of setting your business up for success through what we know best: sign solutions.
Give us a call today to discuss your outdoor hanging sign needs! We’ll book a free consultation for you.
