Have you ever gone into a store looking for something specific and been unable to locate it due to a lack of proper directional signage? Interior directory signs are important! These signs, also known as wayfinding directional signage, are intended to assist clients and visitors in navigating your space more easily. The faster people can find what they came in for, the more likely they are to complete a transaction and use your services again in the future.
These signs are self-explanatory. They direct customers to the appropriate location. Unfortunately, many business owners overlook the importance of these types of signs. Insight Signs and Graphics designs effective custom wayfinding signs. We make sure that the information you want to convey is displayed in a concise and easy-to-read manner. We use large, bold fonts in highly visible colour schemes, as this is one of the best ways to achieve this goal.
Also, in this article, we will learn how these interior wayfinding signs are useful in improving your business space.
The Uses of Interior Directory Signs for Your Business
1. Provide Information and Guidance for Guests
People who are rushing to get somewhere are usually stressed and difficult to talk to and understand. Physical directories can only do so much, but digital signage options make the customization and usability of complex interior spaces much more manageable.
2. Improve the Environmental Design and Ambiance of the Space
Directories are functional signs that should convey information to customers in a clear and concise manner. It may appear that directory signs are boring and ugly, but they can enhance the interior space if designed with the right intentions. The most customizable option is a digital directory, but it is also the most expensive.
3. Enhance Overall Safety and Information Distribution
Safety is another important aspect of wayfinding and directory signs. Signs must clearly identify the nearest exits and safety routes. This can be accomplished by including a map of the building, the locations of safety areas and shelters, local emergency phone numbers, and clear instructions on what to do in the event of an emergency
4. Improve Exhibitor’s Brands
When it comes to large events like tradeshows and exhibitions, directories are an important component of wayfinding. In the case of tradeshows, there are usually a variety of companies, large and small, exhibiting for a large audience. Visitors will rely on directional and wayfinding signs for guidance. Displaying exhibitor logos on directory signage is a great way to strengthen and promote exhibitor brands, while also attracting visitors.
Interior Directional Signs That Work
One thing is certain about directories: they can be complicated! If you are planning to purchase directory signs and require a partner for manufacturing or installation, please contact us at 289-806-3701 or send us an email at [email protected]. From design and layout to installation, Insight Signs and Graphics can assist you every step of the way!