Are you considering a new sign for your company’s storefront but you’re not quite sure what your options are? Outdoor signage is essential for marketing your business. Being recognized by clients is important and will allow you to step up your marketing game. Channel letters are one of the most effective and popular styles of outdoor commercial signs that can do just that. These signs are commonly used in stores to attract both new and returning consumers and allow your business to appear far more professional and trustworthy.
If you’re already ready to get started, contact us today to discuss your illuminated channel letters. Otherwise, continue reading!
CHANNEL LETTERS: WHAT ARE THEY GOOD FOR?
A channel letter sign is a three-dimensional graphic element with its own structure and lighting. There are several types, which we’ll get into shortly, but first we want to talk about the benefits they come with.
These sign letters allow businesses to take their business to whole new heights. Because of their size, the materials, and their ability to be illuminated, they elevate businesses and make them far more noticeable. By establishing yourself in such a beautiful and massive way, you’re turning your business into a landmark, allowing customers to see you as a reputable business, and remind people of your products and/or services.
Here are the amazing types you can choose from:
- FRONT-LIT: This is the most common kind of illuminated channel letter. The faces of each channel letter are illuminated by LED bulbs or neon lights. This option provides for greater customization due to the materials that are used.
- HALO-LIT: These illuminated signs are constructed with three-dimensional letters and a translucent backing. The light placed behind creates a halo effect, resulting in a vibrant display.
- FRONT/BACK-LIT: This dual lighting arrangement allows the letters to be visible from both the front and back, maximizing visibility.
- OPEN FACE: Aluminum is used for the sides and rear of these custom channel letters. These signs are often lit by neon rather than LEDs. The face of the sign is either missing or translucent, letting the exposed neon light within show through.
- NON-ILLUMINATED LETTERS: These signs are often utilized in business locations where there is no need for illumination. They are low-cost metal channel letters that will offer you brand visibility for many years. They are highly durable and simple to use.
Now that you know what they can do, we can help you get started.
LOOKING FOR PREMIUM CUSTOM CHANNEL LETTERS?
Insight Signs & Graphics can help you identify the right channel letter for your business. As a full-service sign company, we supply all forms of signage for all companies in Aurora. We offer custom designing, production, installation, and maintenance services and are dedicated to excellence at all times.
We have the experience, passion, and dedication needed to give you signage solutions that work for your business. Our goal is to provide you with an experience that exceeds your expectations, so you feel comfortable in making us your full-service signage partner.
Contact us today for your sign letters.
