Outdoor sidewalk signs have been a staple in retail for decades. Whether it is restaurant signs showing the menu or sidewalk sandwich board signs advertising a marathon in the city, they are a tried and tested way of reaching out to people.
For businesses, sidewalk signs are an easy and affordable way to advertise to passersby. There are a lot of options to choose from and complete freedom to advertise too. It’s why we are going to talk about how to focus your walkway sign design. An ‘over informative’ sign can confuse, and it’s important to get your messaging right.
Types of sidewalk signs
Let’s start by looking at the different types of sidewalk signs that are available. These are some of the most common pathway signs you will find in Aurora.
Sidewalk sandwich board signs
Sandwich board signs are also called A-board signs. They are a very simple design, with two panels hinged at the top and fastened to open at a 20 degree angle or so.
Pavement signs
Theseare mounted on a sturdy metal or plastic base which gives them stability. The sign itself is mounted on a rigid or flexible frame.
Chalkboard signs
Chalkboard signs can be A-board or pavement-type signs. Their differentiating factor is the chalkboard surface which can be easily cleaned. It’s why they are popular restaurant walkway signs.
Sidewalk signs are typically available in standard sizes, however can be custom built too. Buyers can also choose if their signs will be made of plastic, metal or wood. The decision can affect the cost, portability and longevity of the sign. Business owners also choose different materials because it suits their establishment’s aesthetic better.
Making the best use of business sidewalk signs
Walkway signs are versatile signs that can be moved around; signs made of metal and wood last years, and they are attractive signage too. However, making the best use of such signs means keeping them simple.
If you add promotions, products and business information all on one signboard, you are going to end up with clutter. Focus on one aspect instead. If you need, buy multiple sign boards for multiple messages.
Brand identity
Business name, logo and a simple depiction of what you offer – that’s the essence of branding. Keep it simple. People walking by your store are doing so at speed and they need to be attracted and intrigued in seconds.
Promotions
Advertise promotions on sidewalk signs. Most people in Aurora are familiar with sales being advertised on sidewalks. However, dentist’s offices are also seen to promote ‘Walk-ins welcome’ and ‘No appointment necessary’. Find the promotion best for you.
Identification and wayfinding
If you get permission, it may be a good idea to use a walkway sign to direct people to your establishment. If you have a hidden entrance, a sidewalk sign is a simple and inexpensive way to guide people to your store.
Advantages of sidewalk signs
Sidewalk signs are must-have for any retailer. They are known to offer excellent return on investment and help project the business externally. Especially if you don’t want to invest in dimensional signs, a walkway sign is a good alternative. Here are some advantages of sidewalk signs:
- Inexpensive compared to other forms of signage
- Portable, easy to move around and easy to fold and store
- Convenience in the form of low or no maintenance
- Display whatever message you want to
- Chalkboards can be cleaned and written on everyday
Looking to buy sidewalk signs in Aurora for your business or event? Call Insight Signs and Graphics today. We offer some of the most competitive prices, excellent customer service and rapid delivery times.
