Small business owners know how important it is to attract customers and create a strong first impression that lasts. A well-designed storefront sign can make all the difference in driving foot traffic and boosting brand visibility. However, it can be confusing trying to decide what type of design or materials to use. Thankfully, we’ve created this handy blog post to assist you!
Insight Signs & Graphics helps businesses large and small get the right type of signs that deliver the right kind of message. Continue reading to learn more or contact us right now to get started!
WHAT TO KEEP IN MIND
-
Understand Your Brand
Take some time to understand your brand identity and target audience, because your storefront sign should reflect the essence of your business and your messaging. Consider you’re the colors you want to use, your logo, and the overall aesthetic of your business (which includes materials, too).
-
Determine Your Purpose
Different storefront signs serve different purposes, so make sure to think about what you want to say with your sign. Some signs focus on brand visibility, while others may highlight promotions or any new services that your business is offering. Knowing what you want to get out of your sign will greatly assist you in many other areas.
-
Choose the Right Type of Sign
There are several types of custom storefront signs available, and they each have their own benefits and advantages. Popular options include:
- Channel Letters
- Awning Signs
- Window Graphics
- Banners
- A-Frame Signs
- Monument Signs
Select the type of custom storefront sign that best suits your business based on your brand and location. For example, if you have limited space, a window graphic or an A-frame sign may be the sign for you. If you’re looking to make a statement in a bold way, consider channel letters or monument signs.
-
Focus on Visibility
Your sign should be easily visible from a distance and clear enough for people to read without asking themselves questions. Ensure that your sign meets both of those standards by using clear fonts, suitable sizing, and amazing color contrasts to make your sign stand out.
-
Quality Materials
Choosing high-quality materials is crucial for any business, large or small. You’ll want to ensure that your business storefront signs stand the test of time and harsh weather conditions. That means investing in metal, acrylic, stone, and other durable materials. If you’re not sure what material works best, we’ll help you out.
-
Adhere to Local Regulations
Some areas may have restrictions on sign size, height, or illumination. Failing to do so can lead to costly fines—but luckily, we’ve got you covered. We’re well versed in local codes and zoning regulations when it comes to storefront signs, which means your sign will be installed without you having to worry.
And most importantly…
WORTH WITH A REPUTABLE SIGN COMPANY
Working with a trustworthy sign company is critical in bringing your storefront sign to life. That’s where we come in. Insight Signs & Graphics creates signs for small businesses looking to make a difference. We want to help you take your marketing to the next level through effective business storefront signs that gets the job done.
Our process is a consultative one, that way you’re not left in the dark about your investment. It’s the only way that we know how to do business.
Contact us today for your storefront signs.
