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Why Do You Need Channel Letter Signs for Your Business?

Custom Channel Letter Signs

Digital marketing is not the game in town when it comes to promoting your brand. Entrepreneurs also need to invest in outdoor signage solutions to help their brick-and-mortar facilities stand out from a sea of competitors to bring in potential customers. With all the sign options you have at hand, such as window decals and awnings, choosing the right signs for your business can be confusing.

However, if your primary goal is to boost your shopfront’s visibility and stay top-of-mind, we highly recommend that you get channel letter signs.

Outstanding LED Channel Letters for Your Business in Aurora, ON

Channel letters are three-dimensional lighted visual communication tools that we typically install on a business’s storefront. They feature many customization options, such as illumination styles, thickness levels, mounting types, and materials. We specially fabricate them to withstand inclement weather and gain as many daily impressions as possible, regardless of the time of the day.

There are four types of illumination options available, which are:

  • Front-lit: LED tubes pass through the hollow inside of each letter. The illumination shines through a translucent face that is tinted to match your brand’s colors.
  • Backlit channel letter signs: The light source is attached at the back of each letter, creating an elegant halo effect.
  • Combination: If you want to invest in showstopping signs, we recommend that you select the front and back-illuminated signs. As the name suggests, both styles are present for maximum impact.
  • Open face: For entrepreneurs that want to have a cool, vintage ambiance, you should invest in these open-faced signs. They don’t have translucent faces, thus exposing the LED tubes inside. These look very similar to traditional neon signs.

Advantages of Investing in Custom Channel Letters

  • Round-the-clock Advertising: Some marketing methods can drain your budget if you aim for 24/7 advertising. However, that is not the case when you get high-quality exterior building signs that are visible even at night or whenever there is bad weather.
  • Stand Out from Other Establishments: If you don’t want other corporate signs to outshine your facility, we recommend that you get vibrant and visually appealing channel letters. At Insight Signs & Graphics, we utilize premium materials and top-of-the-line equipment to ensure that your signs are nothing but excellent quality.
  • Increase Foot Traffic: LED channel letters are undeniably charming and captivating. This is why they are perfect for inviting more customers inside your establishment. More traffic means more opportunities to make a sale.
  • Improve Customers’ Perceived Trust: Whether you are a startup or an established company, having the right visual communication tools that put your brand’s best foot forward is crucial to success. The good news is that Insight Signs & Graphics produces some of the most impressive and top-grade channel letter signs in Aurora that can help reflect your reputation, unique personality, and values.
  • Become a Local Landmark: When the public sees your outdoor signs often and becomes a familiar landmark, they are likely to remember your brand when they need to purchase a product or service. They can even recommend your business to others as well.

Your Trusted Source of Custom Channel Letters in Aurora, ON

Insight Signs & Graphics is a full-service company that designs, manufactures, and installs high-quality channel letters. We take pride in having a team of highly experienced, talented, and passionate signage specialists who go out of their way to give you effective visual marketing solutions. By implementing sign-making best practices and a customer-centric approach, you can expect to get business signs that add value to your business.

Talk to us today to get started.


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