Outdoor signs are critical for marketing your company, as they allow businesses to display their brand image and core values from the get-go. Making that first impression is critical, which is why it’s important to choose the right type of sign. Channel letters are a popular and effective type of outdoor business sign. These signs are frequently used by storefronts to attract both new and repeat customers.
Custom channel letters for businesses are an excellent way to impress your customers. These 3D signs are perfect for displaying your company’s name, tagline, and other vital information. They’re typically made of aluminum and acrylic, and LED lights illuminate them. Thanks to their visual appeal, they make for a picture-perfect moment. So, if you catch people posing in front of your sign, remember that you’ve made the right choice. Their followers will see where they are, and in that instance the marketing is done for you!
This article will explain who needs these sign letters and what they can do to help your business.
What Are Channel Letters?
Many businesses incorporate these signs into their exterior signage. These are 3D large-mounted letters or graphic elements. They are often made of aluminum or acrylic and are typically long-lasting and reasonably priced. For an exact quote, it’s always best to reach out to a signage company with your design ideas so that they can provide you with an accurate estimate.
How Do They Help Your Business?
- Excellent visibility
This is one of the most significant benefits of channel letters. Illuminated channel letters stand out due to their bold lettering. LED lighting fixtures mounted on the back of the letters provide internal or external illumination. For their signage, business owners can choose between open-face channel letters and front-lit channel letters.
- Long lasting
This sign is often made of aluminum. A durable and very resistant material to natural elements such as heat, snow, rain, fire, ice, and even high winds. It’s also very affordable and requires little upkeep. They are also easier to repair compared with neon signs. Thanks to these durable materials made to last, you won’t have to worry about repairs for a long time.
- Easy to Customize
This signage is very easy to design. You can select a design based on the size, shape, color, style, or form that you prefer. Most signs are made of aluminum, which is rust-proof, foldable, and customizable. If you ever decide to go through a rebranding, that’s okay too! Just get in contact with your signage company to make the adjustments.
Another significant advantage of these signs is their low energy consumption. When you choose a led channel letter, each character is illuminated with LEDs. LEDs are known to be energy-efficient light bulbs, which even helps the environment!
Get Your Custom Channel Letters Now
When it comes to sign shops, Insight Signs and Graphics is the one that you can trust. We are committed to guiding you through the entire process of designing, manufacturing, installing, and maintaining a sign that best represents your brand.
Contact us today to get started on your channel letters.