Despite the dominance and shift to modern advertising methods, some traditional means are still essential, especially for brick-and-mortar facilities. Business signs are visual communication tools that let your target audience know who you are, the products and services you can offer them, and the qualities that make you different from other businesses.
However, other signage solutions are directly intended to improve employee morale and customer satisfaction. Custom wayfinding signs are specially designed, fabricated, and installed to help visitors locate specific areas, items, and individuals found in your establishment. They typically feature arrows, labels, and other universally understood symbols.
Essential Characteristics of Custom Directional Signs
- Matching colours and designs: Many brands maintain aesthetic coordination throughout their facility. These colours should enhance your interior or exterior design and complement your branding requirements. Utilizing the right hues and signature design elements for directional purposes creates a unique atmosphere while serving the primary use of these signs.
- Maximum visibility: Your wayfinding directional signage should be strategically placed in areas where customers and employees need them most, such as the reception area. By knowing early on which direction to go, you can save your customers time and effort. Plus, customers can become less prone to feeling dissatisfied with your company.
- Clear and concise message: Don’t bother to include confusing symbols and unnecessary words. Customers will highly appreciate it if you get straight to the point when providing them directional details.
Most Recommended Types of Directional Signs
- Metal signs: For businesses that have serious and highly professional atmospheres, we recommend that you purchase metal wayfinding tools. They are sleek, minimalistic, and versatile.
- Vinyl decals: These inexpensive signs are perfect for establishments that want to incorporate a bit of art into their visual communication tools.
- Hanging signs: We typically install these custom wayfinding signs in high ceiling establishments or those with a sizeable floor area, such as hospitals and malls. They are visible from various angles, making them practical and effective.
- Acrylic signs: These contemporary marketing signs are ideal for establishments with fun, energetic, or modern atmospheres. Thanks to their captivating charm, people will naturally be drawn to them.
- Post and panel signs: They are your classic solutions for showcasing multiple directional cues and details.
Where I Get the Best Wayfinding Identification Signs in Aurora, ON?
Insight Signs & Graphics is a leading manufacturer of high-quality visual marketing tools for business establishments in Aurora and surrounding areas. We take pride in having a team of talented professionals passionate about sign making and customer service.
Our wayfinding identification signs are made from the finest materials and top-of-the-line equipment to ensure that they are durable, vibrant, high-resolution, and long-lasting.
Are you ready to work with a reliable sign partner? Book a consultation today!