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What Are the Five Principles of Wayfinding?

Wayfinding Signage

Wayfinding signage solutions help customers and employees navigate your establishment safely and conveniently. They come in many shapes and forms, such as metal panels and wall decals. By creating a strategic wayfinding story and route, people are informed of what products, facilities, or attractions are available. When done successfully, you may notice an increase in revenue and positive recommendations for your business. Listed below are some of the important principles that we follow when designing, manufacturing, and installing your interior wayfinding signs.

  1. Incorporate a Brand Consistent Identity for Each Sign

Each location should have a unique perceptual identity and directional signage, but it shouldn’t steer away from your general brand requirements. This helps clients and employees associate their surroundings with a specific location in the larger space and with who you are as a company.

  1. Use Wayfinding Signage as Landmarks

A system of signage landmarks helps to organize your facility. However, they should be used and installed strategically. Overcrowding your space belies the usefulness of your signage and can become more of an obstruction rather than an effective visual communication tool.

  1. Have Well-Structured Paths

A simple example of this is putting up exterior or interior wayfinding signs that inform your target market of the distance to their destination. When placed outside, your signs can encourage motorists to visit your establishment after knowing that it is nearby. These cues also confirm to potential customers that they are on the right path.

  1. Divide the Area into Regions with Wayfinding Directional Signage

This helps people inside the facility distinguish one part of the space from another and identify when they have moved across the boundary between two regions. We recommend these for establishments with multiple departments, aisles, or staff-only areas.

  1. Custom Wayfinding Signs Shouldn’t Have Too Many Navigational Choices

Don’t overwhelm your visitors or workers. Keeping it simple and straight to the point makes it easier for them to decide which path they should take.

Where Can I Find the Best Wayfinding Directional Signage in Aurora, ON?

Insight Signs & Graphics is your go-to supplier for high-quality visual communication and marketing tools in Aurora. We pride ourselves on having a team of incredibly talented and hardworking professionals who go the extra mile in every project that we work on.

Are you ready to invest in custom wayfinding signs that are effective and long-lasting? Book a consultation with us today to get started.

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