Tips for Designing Effective Storefront Signs

Exterior signs are usually a customers’ first point of contact with your business. This is your first opportunity to make a good impression. Designing an effective storefront sign may be the difference between a sour or successful customer relationship.

Custom Storefront Signs for Every Business

Signage is important regardless of if you are a small business or a large enterprise. Outdoor signs allow you to gain valuable business exposure, especially in the local market.

There are a lot of storefront business signs to choose from in Aurora, ON. It is important to determine your business requirements to ensure you choose signs that work well with your business. Factors such as your location, hours of operation, competition as well as local permits can affect your signage choice.

Designing Effective Storefront Business Signs

Get your chosen sign type to the next level by creating a design that makes a valuable impact. Having a well-designed sign ensures you attract the attention of your target audience and make your mark in the industry.

For a successful custom storefront sign, they should be:

Readable

You can add as much glitz and glam to your sign. However, if your target audience can’t read it, it doesn’t do anything for your business.

An effective sign is one that can convey your message within a few seconds, even from a distance. Here are some elements to make your sign more readable:

  • Keep it short and simple. Too many details and graphics can overwhelm your reader.
  • Choose standard font styles and sizes. While it is tempting to play around with scripts, it may be hard to decipher, especially if you only have a few seconds to convey your message.
  • Use colour contrast. This ensures your sign is easy on the eyes and your message pops.
  • Give it space. Making sure that your text and graphics have some space to breathe makes it easier to understand.

Purposeful

You only have a few seconds to catch a customer’s attention, which makes creating a purposeful design important. This means making sure that your sign reflects the exact message you want to convey.

Banks often choose standard colours and designs to convey a professional image. Restaurants put graphics of their specialty on their logo. Including these cues on your signs avoids any confusion and introduces your business the right way.

True to Your Brand

Any type of sign should reflect your brand. Design storefront window graphics with your brand colours and theme. This allows for better business recall in the future. When customers see your colours, they can associate them with the superb products and services you offer.

Your Full-Service Sign Company

Getting the right signs means hiring the best sign makers to fulfill your business needs. Insight Signs and Graphics takes pride in producing signs that help clients gain more visibility in Aurora, ON. Our expert designers work closely with you to ensure we create high-quality signs that best represent your brand.

Get top of mind in your local market with well-made storefront window graphics! Contact us today to claim your free consultation.

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