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The Ultimate Guide to Channel Letter Signs

Channel Letter Signage

Are you opening a new brick-and-mortar business or planning to revamp your storefront? Outdoor signs come in many shapes and forms, but one type is incredibly popular among entrepreneurs in Aurora.

Channel letters are fantastic visual communication options that help your facility stand out from surrounding competitors. Unlike most signs, each part of this structure is individually cut, molded, and installed. They are illuminated with energy-saving, long-lasting LED that shines more vividly than their counterparts.

Best Types of Channel Letter Signage for Your Company

  • Frontlit: These signs have translucent faces and hollow insides wherein LED tubes pass through. We often install them at retail stores, supermarkets, and restaurants because of their colourful and charming visual qualities.
  • Backlit: These channel letter signs have light tubes installed at the back, creating an elegant halo effect on the structure. They are ideal for hotels, high-end brands, upscale restaurants, and similar establishments.
  • Combination: If you are looking for a foolproof solution to get the attention of passersby, you have to invest in combination channel letters. As the name suggests, these feature both front and back illumination options for maximum visibility.
  • Open face: For entrepreneurs who are looking for illuminated channel letters that look unique, cool, and vintage, we highly recommend that you get open face signs. The letters are not covered by a translucent face, thus exposing the light tubes inside. They are absolutely stunning because they almost look like neon signs.

Advantages of Investing in Channel Letters

  • Cement your brand in Aurora: These signs are incredibly attractive and fascinating to the eyes. Putting them up at your shopfront gives you more opportunities to subconsciously ingrain the brand into your target market. Based on several consumer behavior studies, this strategy can influence their future brand preferences and purchase decisions.
  • Increase foot traffic: Channel letter signs that are strategically designed will help capture the attention of people walking or driving by your Aurora establishment and encourage them to enter the facility. More people means more chances of making a sale.
  • Get ahead of competitors: Your establishment is likely to be surrounded by other establishments. In the same way, your target market is bombarded with hundreds of advertisements each day. With those in mind, you have to be smart in choosing the right marketing tools to invest in to get ahead of competitors. One way to achieve that is by getting our top-notch illuminated channel letters. Talk to us today to learn more.
  • 24/7 advertising: These LED signs are highly visible regardless of the time of day or weather condition. In other words, you can enjoy unlimited advertising without spending excessive marketing costs.

Where Can I Find the Best Channel Letter Signage in Aurora, ON?

Insight Signs & Graphics is one of the best-rated signage makers in the area. As industry leaders, we focus on creating practical visual communication and marketing solutions that generate quantifiable results. We use top-of-the-line machinery, foolproof techniques, and premium-grade materials to ensure that your illuminated channel letters are captivating, effective, and hardwearing.

Talk to one of our representatives today to get started.

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