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The Importance of Investing in Business Signs with Insight Signs & Graphics

Custom Business Signs

Having a constant customer base is key for any thriving business. The challenge for every business owner is finding different ways to reach their target audience and convert them into customers. Over the years, building signs have significantly contributed to the increase of customer base and revenue.

In this blog, we’ll find out the significance of business signs and graphics in Aurora, ON.

Important Data to Consider


A study conducted by FedEx found that almost 8 out of 10 customers go into a store they’ve never visited because of their signage. The same study also found that 68% of consumers purchased a product or service because the company’s sign caught their attention.


Based on those figures, we see how effective commercial building address signs and other signage is. They play a vital role in establishing your place in the industry. Target customers get to know of your business and what you offer because of these signs.


Business Signs Engage Potential Customers


Custom building signs are usually your customer’s first point of contact with your business. Two-thirds of buyers say that business signs are reflective of the quality of products and services offered. This means your signage is crucial to forming a positive business perception.


Business Signs Promote Word of Mouth


FedEx also found that 75% of consumers told others about a business based on their signage. This just shows the important role business signs and graphics play in creating a lasting impression. Outdoor signs such as LED signs, window graphics, and more let customers know who and what your business is all about.


Business Signs Increase Brand Recognition and Recall


Custom building signs are important tools in increasing brand recognition. Building a signage system that is consistent all throughout your establishment helps instill your brand in people’s memories. This is why it is important that your signs reflect your brand colors, theme, and logo.


Business Signs Establish Brand Persona


Every successful business is one that has stood out from the competition. When you just follow in everyone’s footsteps, you eventually fade into the background. This makes custom business signs an integral part of your marketing strategy. Showcasing what is unique about your business allows your target audience to know why you are the better choice.


Business Signs Show Your Location


Commercial building address signs are important in letting customers know where you are. You may have the best products or services, but it won’t matter much if people cannot locate you. Business signs help potential and existing customers know where to find you.


Your Trusted Sign Company in Aurora, ON


A successful business sign needs an experienced sign company to deliver them. Insight Signs & Graphics has been producing high-quality, durable signs for years. Our commitment to quality and excellent customer service makes us the leading choice for businesses in Aurora, ON.


Whether you need a single commercial building address sign or an entire sign system, we’ll be glad to help! Contact our sign experts today, and we’ll give you a free quote.

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