Lobby signs are marketing tools that serve as the first point of interaction with potential clients upon entering your establishment. They play a significant role in creating a positive first impression, which can influence the customers’ perceived trust and purchase behaviors. These signs also make them feel that they made the right decision in choosing your business. However, you can only achieve all of those when your reception area signs are expertly and strategically designed.
What are the Qualities of Highly Effective Office Lobby Signs?
- Cohesive with your unique brand personality and values: Corporate receptions signs, similar to your other advertising tools, are representatives of your business. Thus, it is crucial that they portray who you are as a company, what you stand for, and what sets you apart from others.
- Complement your interior design: Custom office lobby signs should not look out of place. Instead, they should blend with the environment or even enhance the ambiance in your facility. This helps you gain a competitive edge and an impactful message that will influence your clients’ future brand preferences.
- Appeal to your target audience: Communication is a two-way street. It will only be considered successful when the recipient acknowledges the message. How can your lobby signs be effective when your target market’s interests are not piqued in the first place? This is why before designing them; our team will first look into the communication style and preferences of your patrons and leads. It ensures that your advertising efforts are worth the investment.
What’s the Verdict: Modern or Classic?
Custom lobby signs can either be trendy or traditional, so long as all the characteristics mentioned above are present. You also have to consider your long-term goals. Are you willing to spend more on replacements within a few years, or are you looking to invest in reception signs that can stand the test of time?
If you are still confused about which path to go, our seasoned signage specialists are here to present you with the best options that meet your needs.
Where Can I Get Customized Lobby Signs in Aurora?
Insight Signs & Graphics is a full-service signage company that produces effective and profitable visual communication solutions. Our team of highly skilled and passionate professionals will work closely with you from start to finish to ensure that your expectations are met, if not surpassed.
Are you interested to learn more? Book a consultation with us today!