One of the most eye-catching signs you can get for your business are monument signs. They mark all the advertising boxes: they are big, bold, customizable and make your business a lot more memorable.
Businesses, communities, and venues use custom monument signs to great effect. But can they deliver the return on investment you expect?
What is a monument sign?
A monument is a freestanding sign installed at ground level. These are usually installed a little distance away from the main building. The defining feature of monument signs is their ‘stable’ aesthetic. Though previously they were made of wood, stone or metal, these signs can now also be made of foam, which mimics the same look.
Is a monument sign worth it?
To determine the ‘worth’ consider:
- How much they cost
- Whether your business will benefit from placing a sign away from the building
- Whether they make your business stand out
- If they will attract the kind of audience you wish to appeal to
- What the predicted return on investment is
A sign can only do so much. You have to make sure that the area where you are installing the sign sees high foot and vehicular traffic. Also consider sign design. Do you require backlit or front-lit signs? Do you want a highly decorative sign or something simple?
Monuments are more than just advertising tools too. They become wayfinding signs, helping locate the business; something you should factor into your assessment too.
If you want to establish your business as an inseparable part of the community, only a monument sign will do.
Benefits of large outdoor signs
Extremely visible to car and foot traffic – The low height of monument signs means they fall right in the eye line of pedestrians and drivers. What’s more, their large size means font sizes can be maximized, which makes them more readable from greater distances. Use LED lighting to ensure your sign promotes your business when it gets dark.
Smart design attracts attention – The standout feature of custom monument signs has been the stone, brick, wood, metal and even concrete look they can be given. It means you can opt for traditional and stoic looking signs or design contemporary signage – depending on what is more likely to resonate with your customers.
Sign of stability – These signs are associated with establishments that mean to become integral parts of the community. Installing a monument is a real sign of intent that you and your business will stick around. Make no mistake, an increased level of trust in your business will build brand awareness and drive greater sales.
Become a local landmark – Place them correctly and watch your monument sign become a local landmark. When people say ‘turn right at that … sign’ it means you have managed to attain top of mind recall. Your brand has broken into the consciousness of potential customers; when time comes to make a buying decision, they will think of you first.
Considerations When Designing Custom Monument Signs in Aurora
Before you finalize your design or concept for a new sign, speak to a monument sign company. An expert team of sign builders will be able to guide you through the myriad options you have. That way you will be able to build the sign you envision and ensure you don’t waste money on unnecessary modifications to a sign once it is made. When designing a monument, consider its:
- LED lighting
- Changeable lettering
- Permission from city or property owner
Speak to Insight Signs and Graphics in Aurora for high quality signs that will not break your budget.