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How to Choose a Storefront Sign For Small Business

Storefront Signs

A good first impression is important for any business. Who wouldn’t want their store to be noticed right away by potential customers? This is where storefront signs can help you establish your brand’s presence and expand your customer base.

Installing well-designed storefront signs is critical for both small and large businesses. They give your company a distinct identity that will set it apart from the competition in your area. The question now is, how can we choose a sign that is both functional and fashionable?

Custom storefront signs are a great way to make your business stand out from the competition and attract more customers. Here are some factors to consider when choosing a sign for your business.

Types of Signs

Business storefront signs come in at least a dozen different varieties, and different designs are best for particular kinds of businesses. For example, if you own a café or restaurant; you may want to consider installing A-frame signs or awning signs. For general businesses, fabric signs and banners are a few of your options.


Make sure to do your homework on which signs you like best and leave room in your budget for the perfect sign. Signs can cost anywhere from $3 per square foot for fabric signs to tens of thousands of dollars for rock and glass tube signs, depending on their complexity and materials. Don’t forget about installation costs!


You can design a sign on your own, but don’t be afraid to seek professional assistance from Insight Signs & Graphics. A sign is a significant investment, and it is important to get it right the first time. You must keep it short and simple, use common words, and use easy-to-read fonts for a great sign. Logos and graphics can also be added to show prospects and regular customers what your business specializes in.

Permits and Zoning Regulations

Your business’s location may have legal requirements for sign installation and permits. Before beginning the installation, make sure to consult with local city planners and authorities to avoid potential fines and work redo. This will help you in deciding what type of sign to choose based on your community standards.

Choose the Right Sign Shop

Don’t be afraid to be meticulous! Check to see if the company is reputable and willing to answer your questions. Here at Insight Signs & Graphics, we take pride in providing high-quality custom storefront signs that go above and beyond our client’s expectations. We understand the importance of striking the right balance between leaving a lasting impression and displaying a stylish design for your signage. Learn more about our various storefront signs directly from the experts. Please contact us right away for a free consultation.

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