How Channel Letters Help People Get to Know Your Brand

How many times have you put down a product inside a store because you saw a more familiar brand? Having an established brand is one of the best ways to be the top choice of consumers in Aurora, ON.

There are a variety of ways you can create awareness for your brand today. However, most brick-and-mortar businesses find a lot of value in traditional yet effective sign solutions such as channel letter signs.

How Channel Letters Benefit Your Brand

Choosing the type of signs that best works for your business can be overwhelming. With the myriad of options available, it can be impossible to pick the best one to get your brand out there. However, channel lettering has been a reliable option for years when it comes to introducing your brand to the public.

Before talking to a channel letter signage company, let us look at key ways channel signs can help people get to know your brand.

Endless Customization Options

When you want to raise brand awareness, it is important to choose a sign option that you can customize. You want your sign to stand out from the competition. The only way to do this is to create a sign that is like no one else’s.

Custom channel letter signs are a great option as these can be customized to match your exact brand logo. These are typically made of plastic or metal that can be precision-cut to follow your font style. Color options are also available so the end product can look exactly like your logo.

Lighting Options Available

In a sea of competing businesses, it is important to think of ways to not get lost in the crowd. Adding lighting options to your sign is perfect if you want to set yourself apart.

LED channel letters come in different lighting options:

  1. Front-Lit
  2. Reverse Lit/Halo Lit
  3. Open Face

Whichever option you go for, illuminated signs are effective in catching the attention of anyone passing by!

Increased Visibility

Visibility is key to creating awareness for your brand. Luckily, channel letter signs are a great way to keep your brand visible. Typically used as a storefront sign, these are installed above the doors of your business. The height alone makes it visible even from a distance.

LED channel letters are hard to miss because humans are naturally attracted to light. This makes your signage shine from day to night. This added visibility increases the chance of brand exposure. In turn, it makes your brand more familiar to your target audience.

Your Trusted Channel Letter Signage Company

Custom channel letter signs are one of the best decisions you can make for your business today.  Insight Signs and Graphics is a full-service sign company that can help you raise awareness for your brand in Aurora, ON.

Our team works closely with our clients to ensure we get each detail right. Our goal is to always turn your sign vision into a reality! Contact us today and get a FREE consultation with our channel letter experts.

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