How many times have you heard the cliché “first impressions count”? It has been repeated time and time again because it’s true: first impressions matter. This is true even in business. It is how you begin building a business perception that lasts.
First Impressions with Exterior Building Signs
In business, one of the primary ways to make a good first impression is through building signs. When a customer is within the vicinity, they take notice of your presence through signs. This can determine whether or not they will be interested enough to make their way to your establishment.
Creating impactful building signs for business is essential to affect the decisions of your target customers. It gives them an idea of:
- Who you are as a business
- If you are a reliable company
- If you are worthy of their time and their business
Custom Building Signs that Work
It takes a few seconds to make a first impression, which makes it really important to make it count. Here are a few ways to ensure that your initial customer engagement is a positive one:
Choose the Right Sign
There are plenty of outdoor building sign options available in the market. However, it doesn’t mean that sticking all of them up means doubling your chances to make a good impression. Choosing the right signs that work for your business is key to making a significant impact.
Are you located within a busy business district or in a high-traffic area? A pole or pylon sign or an LED sign might be great options. Is your facility tucked away in a hard-to-reach location? A monument sign or custom banners may be great at getting visibility. All this factors into how you can get customers to notice you.
When creating custom building signs, it is important to also choose materials that best reflect your business. Choosing quality materials tells customers that you value quality, whether it is in your products or the services you offer.
Giving importance to quality also means making sure that your signs are properly maintained. A busted light bulb or a loose letter might send the wrong message to potential clients.
Make It Readable
Since you only have a few seconds to make an impression, it is important to ensure you get your message across.
- Keep it short and simple. Too many details can overwhelm customers and make them uninterested in your sign.
- Colour contrasts. Ensure you choose colors that complement each other and do not cause any glare.
- White spaces. Make important details pop by leaving white spaces around them.
The Best Aurora, ON Building Signs for Business
Choosing the best business signs to create a great impression requires finding the right sign company to deliver your business needs. At Insight Signs and Graphics, we understand the importance of effective signage. Our expert team is committed to providing quality signs that reflect your brand and get you noticed.
Let our team help you create a great first impression today! Talk to us about your exterior building sign needs, and we’ll give you a free quote.