As a business owner, you only want to make the best first impression on your customers – and for plenty of good reasons. This first impression is why you invest so much effort in finding the right marketing strategies to ensure a pleasant reception for both existing and potential customers. But through all the iterations and innovations, there remain some advertising tools that continue to be effective, and foremost of these are lobby signs.
Lobby signs are signs that you see at many establishments in the reception area, such as hotels and restaurants. Displaying the name or logo of the business, they are instrumental in setting the tone for the brand experience that you wish to deliver to your customers and gaining their repeat business. This valuable brand experience is why high-quality custom lobby signs are necessary for making the right first impression.
Setting the Tone for Your Brand
How many times have you entered buildings and looked at office lobby signs? Chances are some outstanding ones stuck out to you and made the memory of that business last. You can do the same with your reception area signage program.
If your sign is lopsided or shabby, visitors at your store or facility will undoubtedly feel like you don’t have much to offer. Conversely, if you have a shiny, updated, and beautiful sign, your business will surely flourish. People gravitate to something they know they can trust, and your business must inspire trust among customers with a well-crafted lobby sign.
Communicating Your Brand Message
Office lobby signs do a great job of embodying your brand message. For instance, retail businesses typically have signs with a modern typeface, clean lines, and chic colors. Those that deal with home improvement usually opt for signs that lend a more comforting and cozy feel. Restaurants and bars that stay open until late, on the other hand, get signs that are flashier and more jazzed up, the better to communicate what it is exactly they do for their customers.
Tips on Installing Reception Area Signs
Installing these signs in Aurora, ON, and nearby areas is not a difficult task – as there are plenty of materials and styles to choose from when it comes to finding the right one for your brand. However, it pays to have these tips in mind.
- Define the specific business goals that you would like your sign to help you achieve.
- Get to know your target market better.
- Identify the unique things about your brand that you want to highlight in the design.
- Choose the right sign company.
Insight Signs & Graphics brings years of experience in the sign-making industry to help you make the most out of your marketing efforts. Following best-practice standards, the company features an extensive skill set that will take care of the whole process for you, from drafting your design to even maintaining your overall signage system.
Call Insight Signs & Graphics today and get a free lobby signs consultation.