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Channel Letters Sign: What You Need to Know

Deli Marquee Signs Made by Insight Signs & Graphics in Toronto, ON



Outdoor signs are essential for advertising your business. Channel letters are one of the most effective, efficient, and popular outdoor business signs that are used as a marketing tool. They are frequently displayed on storefronts in order to attract new and returning customers.

If you’re not sure what type of custom channel letters to get, Insight Signs and Graphics will help you make the best decision for your company. In this article, we’ve summarized the things you need to know about these sign letters so you can perfectly envision your brand.

What Are Channel Letters Sign?

These signs are commonly used as part of the exterior signage of many businesses. They are made up of a graphic element with a distinct structure and large, mounted letters with an eye-catching, three-dimensional appearance.

As they are made of aluminum or acrylic, they are also long-lasting, reasonably priced, and very durable. Whether illuminated or not, they are a highly effective advertising tool thanks to their bold lettering and ability to stand out from the crowd. Separating your business from competitors is easy to do thanks to LED lighting fixtures that can be mounted on the back of the letters, providing internal or external illumination.

Basic Types of Custom Channel Letters Sign:

Many business owners believe that all channel letter signs are the same, but there are actually a variety of options available. Thanks to the many different options and design styles, a business can properly evaluate what they need in order to elevate its brand.

Front-Lit: This is the most common type. LED bulbs or neon lights illuminate the faces of each channel letter. Because of the materials used, this option allows for a great deal of customization.

Halo-Lit: Halo-Lit is the best choice for sign projects requiring a unique and one-of-a-kind appearance or brand image. Halo lighting illuminates from behind the letter. They don’t have faces, but each letter is encircled by a light halo.

Front/Back-Lit: This kind of signage combines front-lit letters with halo lighting. The end result is very modern and sleek. For a business considering a red-illuminated face and a white halo effect, this would be the best choice.

Open Face: Aluminum makes up the sides and back of the pen-lit channel letters. These signs are typically lit by neon rather than LEDs. The sign face is also either devoid of a sign face or transparent to allow the exposed neon light inside to shine through.

How Much Does Channel Letters Sign Cost?

There are several factors to consider when purchasing any type of signage, that end up making a difference to the overall cost. The size, the type of material used, whether or not the sign will be illuminated, installation requirements, and more, all end up determining the cost of your signage.

Illuminated channel letters may cost a bit higher than those that are not lit. However, they also catch the eye of clients in a more efficient way than mundane signage, making them a better marketing tool.

The Best Signs Makersin Toronto

When it comes to the best sign shops in Toronto, there is only one name to remember: Insight Signs and Graphics. We are here to commit to your project and guide you through the entire process so that your business can flourish in the way that you dream of.

Our team will helpfully guide you through the process of designing, manufacturing, installing, and maintaining the sign that you’ve chosen to represent your brand.

Don’t wait any longer, contact us today to get started on your channel letters.


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