As the New Year approaches, it is an excellent time to explore new marketing opportunities for your company. Sign solutions are always worth investing in when looking for ways to make your business stand out. Improving your storefront display is important if you want to make a good first impression. One simple way to accomplish this goal is to use storefront window graphics.
Using your windows in this elegant manner can help your business and serve as part of your marketing strategy. These window graphics are important features for businesses, especially if they are housed in a building with other businesses.
Displaying these graphics in your window can improve your business’s aesthetics as well as your advertising styles. Continue reading as we list and discuss six window graphics ideas that will make your business a head turner.
-
Thank the Neighborhood
Whether your store is in a trendy up-and-coming neighborhood, a new shopping center, or an established community, promoting its location in a window graphic can embed it in that community and help shoppers develop a distinct sense of place. You can even make your neighborhood a part of your advertisement by using reflective film.
-
Promote an Event
Window graphics do not have to be permanent, making them a highly versatile medium for event promotion. Opaque window films are especially useful for emphasizing event sponsors, particularly if there is only one. The graphics are simple to install and can be used to dominate a space for a short period of time, indicating that something special is taking place in your space. When the event is over, they can be removed or replaced to promote a new one.
-
Show What’s Happening Inside
A window graphic is the ideal way to give your business a sense of place, transforming your storefront into an area where your magic happens. Show people what happens behind the scenes in your store, drawing them in before they even walk through the door. These window graphics allow your company to demonstrate the care and craftsmanship that goes into each product. They also establish the mood and tone you want your business to convey, thus attracting the right customers.
-
Do More with Less
While it may be tempting to go all-out with your window graphics, more subtle designs can sometimes achieve everything you want for your store. A detailed transparency, combined with window decals displaying your logo, store name, or even items for sale, can bring life to your windows without being cluttered or distracting. A smaller-scale window graphic is especially useful if you want to highlight your store’s interior, but don’t want your graphic to distract from it.
-
Go Abstract
Depending on the design of your building, you may prefer for a dusted glass installation for your window graphic. If you want a truly unique window graphic that can become an attraction in its own right, stained glass is another option. This format is ideal for abstract designs and logos because it provides both privacy and aesthetic appeal. These are also great for interior use, allowing you to get more out of your store and improve customer experience.
-
Showcase a Product
Do you want people to stop and stare at your store? A window display is ideal for showcasing a high-end product that you sell. These can be any size you want, whether you want to devote your entire storefront to one or just a corner window. You can also display the item in the window and build your graphic around it, depending on the item.
Your Go-To Sign Company in Toronto
With the right storefront window signage, you can stand out from your competitors and invite potential customers into your business. A window graphic can transform a plain glass surface into something creative.
Window graphics can be a low-cost, high-return investment in your company, and Insight Signs and Graphics will gladly assist you for all your signage needs. You can maximize the value of your design by working with the professionals, so contact us today!
